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Proudly made in italy

truly italian roots book

13 words, 13 stories, 13 characters.
This book is a collection of 13 stories of Italian excellence and mastery, told by characters who honor Italian traditions, reinterpreting them in a contemporary way. It is a visual journey in which the protagonists represent what, for Gaggia, means being TRULY ITALIAN: a world which values art, personality, rituals, and much more. We dedicate this book to the ones who live everyday with curiosity and authenticity, and recognize quality. Just like the members of our community: coffee lovers, citizens of the world and cosmopolitans by training, who enjoy special moments and create bespoke experiences with our machines

truly italian - the official video

special contents

truly italian roots book


For each protagonist, a special video shows their world. Here's the one for the first word, ART.

Presentation event

The official presentation of the book, at the Rizzoli Galleria bookstore in Milan


Insights and frames of the production and printing

where to buy
The book is available to order in all Rizzoli bookstores in Italy, and at the exclusive Raw&co store in Milan.
For other Countries, you can ask your official local Gaggia distributor.
You can also get your copy at these Italian online stores:
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